I’ve been fully dedicated to the world of eCommerce and performance marketing. During this time, I’ve helped brands in different industries — from fashion and food to kids’ products and non-profits — grow, scale, and build real businesses online.

 I don’t just look at ads as numbers or clicks. For me, it’s about building the right system that makes sales consistent and turns small businesses into sustainable brands. From choosing the right product and understanding the customer, to setting up campaigns and optimizing results, I’ve been through the full journey — with my own projects and with the brands I’ve worked with.